Sonic Drive-In
The Two Guys
Every item name on Sonic’s menu is a mouthful. We made them memorable by leaning into what the flavors make you feel. With sticky quips from Pete and TJ.
Truly
Couch Couture
New York Fashion Week 2020 was taking place virtually and we knew comfort would be trending. It was a fitting moment to launch Truly Couch Couture. We designed four unique sweat sets insipred by the Truly Berry, Citrus, Tropical and Lemonade Mix Packs. Style icons could order from home and match their beverage of choice while they watched the runway from home.
We sent kits to influencers with sweats, seltzer and custom koozies. They rocked their favorite flavors and made their posts shoppable so their followers could purchase the sweats directly through Instagram. All of the sets sold out on the first day.
My line for Truly Mix Packs was trademarked and still appears on the brand’s landing page.
Xfinity Home
DIY or Don’t
Xfinity Home comes with professional installation. We reminded people that while DIY fails can be funny, home security should be taken seriously. You’re safest if you don’t do it yourself.
Cheetos
Mega Cheesy Ball
Orange-fingered fans everywhere needed a new reason to search for shapes in their Cheetos. So we upped the stakes with our own lottery.
We posted teasers on social enticing people to play.
Chester Cheetah held drawings once a week for eight weeks to announce the shapes. Each week, the first fan to find a Cheetos snack matching the selected shape won $10,000.
The program appeared on in-store signage and on multiple product SKUs.
Our Snapchat Lens let people see the kinds of shapes they could find.
Tostitos
Get Together Already
Chips are better when shared with friends. And Jean-Claude Van Damme is serious about friendships. If you make an excuse not to hang out, Van Damme will take your place.