Truly Hard Seltzer

Couch Couture

New York Fashion Week 2020 was taking place virtually, so we knew comfort would be trending. There was no more fitting moment to launch Truly Couch Couture. We designed four unique sweat sets insipred by the Truly Berry, Citrus, Tropical and Lemonade Mix Packs. Influencers and style icons were able to match their beverage of choice while they watched the runway from home.

We sent kits to influencers with sweats, seltzer, and custom koozies. They rocked their favorite flavors and made their posts shoppable so their followers could purchase the sweats directly through Instagram. All of the sets sold out on the first day.

A line I wrote for Truly Mix Packs was trademarked and appeared on the brand’s landing page.