Truly
Couch Couture
New York Fashion Week 2020 was taking place virtually and we knew comfort would be trending. It was a fitting moment to launch Truly Couch Couture. We designed four unique sweat sets insipred by the Truly Berry, Citrus, Tropical and Lemonade Mix Packs. Style icons could order from home and match their beverage of choice while they watched the runway from home.
We sent kits to influencers with sweats, seltzer and custom koozies. They rocked their favorite flavors and made their posts shoppable so their followers could purchase the sweats directly through Instagram. All of the sets sold out on the first day.
My line for Truly Mix Packs was trademarked and still appears on the brand’s landing page.
